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Business Location Choice Survey
Overview of Business Location Choice Survey
This survey is being conducted by the Department of Resource Economics at the
University of Nevada, Reno.
The purpose of the survey is to gather opinions about how a company makes decisions about relocating or establishing an additional location in
another community. We are interested in learning about the factors that influence these decisions.
The information collected in this survey will serve as a key ingredient of a larger study: the Community-Business Matching (CBM), conducted by
the Department of Resource Economics at the University of Nevada, Reno. CBM is a tool that assists a community in identifying desirable and
compatible industry sectors for sustainable development. For more information about the CBM study click
here.
Companies are randomly selected for participation from the Dunn and Bradstreet business database. Employees of selected companies are sent a
letter with a link to the online survey.
Participation in this survey is voluntary and all of the responses are confidential. Individual responses will not be identified and will
only be presented in aggregate forms.
For questions related to this survey, please contact:
Professor Thomas Harris
Department of Resource Economics (MS 204)
University of Nevada, Reno
Reno, Nevada 89557-0204
Phone: 1-775-784-1681
Fax: 1-775-784-1342
Email: harris@cabnr.unr.edu
Frequently Asked Questions
• WHAT IS CBM?
Community-Business Matching (CBM) is a tool that assists a community in identifying desirable and compatible industry sectors for sustainable
development. For more information about the CBM study click here.
• WHAT IS THE PURPOSE/GOALS/OBJECTIVE OF THE SURVEY?
As a part of the larger CBM process, we are conducting a survey of businesses regarding their location choice for expansion and relocation.
The information collected in the survey will be used to determine which types of industries are more compatible with what communities can
offer in terms of economic and social infrastructure as well as quality of life.
• HOW ARE COMPANIES CHOSEN TO PARTICIPATE?
The companies solicited for participation are chosen randomly from a publicly available database for businesses. The University of Nevada,
Reno's Department of Resource Economics purchased data from the Dunn & Bradstreet database. The DUNS/BIR (Business Information Report) is
required for many US federal government transactions so are widely used as a leveraging tool to win bids and portray a stable and
creditworthy business, able to meet its obligations and can validate what it professes. The system is frequently used for research.
• WHAT KIND OF QUSTIONS ARE YOU ASKING?
We ask simple questions regarding companies' preferences and priorities when making relocation/expansion decisions. For example, there is a
question about what type of building you are looking for when relocating or establishing additional locations. Taking the survey should only
take about 20 minutes.
• WHO IS CONDUCTING THE SURVEY?
The Department of Resource Economics at the University of Nevada, Reno is conducting the survey.
• WHY ARE YOU CALLING?
We are calling to see if you have any questions about the questionnaire or need a replacement copy mailed to you.
• I'M ON THE DO NOT CALL LIST, WHY ARE YOU CALLING ME?
The National Do Not Call List and Nevada's Do Not Call List applies to telemarketers, not to researchers or surveyors. We are not selling
anything or asking for donations.
• HOW DID YOU GET MY NUMBER?
The University of Nevada, Reno's Department of Resource Economics purchased data from the Dunn & Bradstreet data base which include physical
addresses and phone numbers of businesses. The DUNS/BIR (Business Information Report) is required for many US federal government
transactions so are widely used as a leveraging tool to win bids and portray a stable and creditworthy business, able to meet its obligations
and can validate what it professes. The system is frequently used for research.
• WHY WAS MY BUSINESS CHOSEN?
Our research requires that we randomly select businesses. This is done so that we can be sure that our study results represent all businesses
in the US.
• WHO WANTS THIS INFORMATION AND WHY? HOW WILL THE DATA BE USED?
Communities spend a considerable amount of effort in an attempt to attract desirable businesses to their communities. The data garnered from
this survey will be used to assist community economic development specialists in identifying types of businesses that are both desirable and
compatible for each community. All information will be kept confidential and anonymous, and no individual responses will be identifiable.
The results from this survey will be compiled in an aggregate form and no information about a single company will be revealed.
• WHAT IS NAICS CODE?
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business
establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
• WHO CAN I CONTACT FOR MORE INFORMATION?
For further information regarding the survey, please contact Prof. Harris at (775) 784-1681.
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University of Nevada, Reno